What Is Spam?
Spam is a generic term that refers to the act of indiscriminately sending unsolicited, unwanted, irrelevant or inappropriate messages via email.
Leeann Morgan
Last Update 3 years ago
These are usually promotions or advertisements sent in ‘bulk’ to the email addresses of people who have not requested this information.
We have a strict Acceptable Use Policy that does not tolerate spam. For a mailing list to be considered legitimate and not spam the following criteria need to be met:
- Administer confirmed ‘opt-in’ mailing lists where the recipient or would-be subscriber provides a positive response to an initial email e.g. the recipient replies to an email or clicks on a link in the email indicating consent.
- A ‘remove’ or ‘unsubscribe’ link (an opt-out procedure) must be provided to make it easier for the recipient to revoke consent or cancel their subscription. Mailings must cease promptly once a subscription is canceled.
- Mailing list administrators must take adequate steps to ensure that their lists are not used for abusive purposes.